Is B2B selling harder than B2C?
According to a recent article B2B selling is not only harder than B2C it’s massively harder. Some of the reasons include a more sophisticated buyer and the need for more specialized knowledge. What do you think? Here’s the entire article http://bit.ly/dXhbQp
How software provider Sword Ciboodle markets on Twitter
Sword Ciboodle, which sells software to facilitate call centers and online FAQs, uses multiple Twitter streams to leverage the power of Twitter. At any one time the company has 5 to 7 people tweeting on the company’s behalf on their accounts.For instance, the analyst relations manager follows all the analysts that follow the company offline, while someone else focuses on competitors’ tweets.
More at http://bit.ly/fJ8I6s
Use YouTube Analytics to determine your most engaging content
Which of your videos on YouTube are the most engaging? Easy. Check your YouTube analystics platform. It will tell you the number of views your videos attracted as well as how long they held people’s attentin. Analyze the factors in those videos which proved to be most engaging and develop more content around those
elements.
Is email better than social media for your business?
Nowadays it seems like social media is the attention-getting young athlete performing on the field while email is the grandfather watching quietly in the stands. But which really gets more action for your brand? Some sruprising analysis from a social media rockstar.
What is the value of a Facebook “liker”?
Facebook released some studies on the value of a “liker.” There are a number of benefits, but to me this appears to be the key one:
“ They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user.”
In other words, ”likers” are more likely to go to your website – which means more chances to have them join your list.
See Facebook’s suggestions: http://on.fb.me/9axsRw
Tremor Media Acquires ScanScout -
The combined entity will be by far the largest independent video ad network and second in the general video ad space to Hulu (794 million). According to AdAge, the company is looking to release an IPO in the next 18 months. http://bit.ly/cTBSln
Reportlinker releases report on RFID technology
BCC estimates the total global market for RFID technologies at about $5.9 billion in 2009 and $6.4 billion in 2010. By 2015, BCC expects the market to grow to $11.3 billion, with a compound annual growth rate (CAGR) of 12.1% over the next 5 years.
Reportlinker released a report that describes and analyzes the size and dynamics of the global market for RFID products and applications. More http://bit.ly/9GdcYi
The Rodney Dangerfield of B2B marketing
B2b autoresponders don’t get the respect they deserve. Sometimes they get lumped in and confused with email newsletters. They are related but different. Email newsletters work on an ongoing editorial calendar and are usually formatted as html.
Autoresponders often work best as text emails , providing a more intimate feeling. They should feel and read as if they are written for one person as opposed to a broadcast message.
Often b2b autoresponders are simply used as a one email follow-up to people who have opted in to receive a report or other offer. That’s missing multiple opportunities to engage the prospect and bring them closer to a meeting.
Or because good consumer autoresponders can be so engaging, writers sometimes write the same kind of autoresponder for a b2b audience, even though the degree of personal revelation found in consumer emails doesn’t quite fit b2b marketing.
It’s clear that b2b autoresponders are misunderstood or relegated to a marketing afterthought.
So what should b2b autoresponders be? (more…)
7 Essential Elements of Successful Case Studies
Case studies are essentially problem – solution narratives. However, to flesh out a case study and make sure it communicates the messages you want to get across to your target audience, your case study must include these 7 essential elements.
1. The problem or challenge
Define the problem clearly. Detail the situation the company (or customer) was in. What does the customer have to overcome? What stood in the way? Grappling with a problem adds conflict – an essential element to any good story. To heighten impact, conflict needs to be meaningful so highlight the stakes involved. Why was it so necessary for the company to overcome this challenge?
2. The customer or company
Whether the case study centers on a person or a company, they become a character a protagonist in the story. Add details that develop the character. How long in business? Does the person have an intriguing background? What about setbacks, ups and downs? When the reader becomes interested in a character (person or company) the chances for a successful case study are much higher.
3. Process
What did the customer go through to find a solution? Highlighting the solutions that did not work is a way to contrast your product or service with the competition.
(more…)
How to turbo boost the SEO power of each and every one of your blog posts
Everyone is looking for the right backlinks to boost their SEO ranking. But one of the simplest ways to push your website higher in Google is to start from the beginning and inject SEO power into each and every blog post (you are using a wordpress blog for SEO, right?). Here’s a quick video I made to show you how to use one of the easiest and best plugins to juice up every blog post.
For SEO services, go to http://bit.ly/cL6LHu